THE WAKKER WEEKLY - Issue #1439 - Posted on: 27-Aug-2018
BUSHWAKKER NEWS
NEWS FROM THE BREWERY! Head brewer, Michael Gaetz, reports our seasonally available SUMMER WHEAT, PINEAPPLE MANGO BLONDE ALE, HARBINGER MAIBOCK and TWO SONS MILK STOUT are now on tap. A batch of MOTHERWELL RHUBARB RED FIFE WITBIER, KAI’S MUNICH HELLES and CHICO LIGHT SESSION IPA are also currently working their way through the brewery. Our GUEST TAP is currently pouring the Pineapple Pale Ale from Regina’s Pile O’ Bones Brewing. Next up is an Oat Session Ale from Black Bridge Brewing in Swift Current. Our August premium red wine feature is ERRAZURIZ ESTATE CARMENERE from Chile. The white is FAT BIRD MARLBOROUGH SAUVIGNON BLANC from New Zealand. Both are $7.95 for a glass and $21.95 for a half litre. 650ml glass bottles of our number one selling DUNGARVON IRISH RED ALE are currently available at the Quance Street, Broadway Avenue and North Albert Street SLGA stores!!! The Bushwakker was the host venue for one of the largest homebrewing competitions in the country last April. The 25th annual ALES Open saw Trevor Armstrong from Toronto winning the Best of Show award for his English Barleywine. Part of Trevor’s recognition for this admirable feat was an invitation to come brew has national champion beer with Bushwakker head brewer, Michael Gaetz and assistant brewer, Bradley Dalrymple. The massive malty brew saw a wonderful day in the Bushwakker brewery earlier this month. Now the lengthy aging process begins. Trevor recommends aging this award-winning beer for at least a year. We’ll see just how long we can wait!
BUSHWAKKER EVENTS

Purchase Habits of Non-Millennial Craft Beer Drinkers
From the BA Insider Much has been written about the purchase habits of millennials in recent years, but they still represent only 40 percent of craft beer drinkers. As brewers and distributors, it is critical we continue marketing effectively to both Generation X and baby boomers as well, who collectively account for more than 55 percent of craft beer drinkers today. Non-Millennials Prioritize Value According to a 2016 study from IRI Worldwide, “Baby boomers remain more likely than millennials and Gen Xers to drink once a week or more at home.” Unlike the younger generation, boomers are more concerned with finding strong value than maximizing their choice when making a purchase decision. Since non-millennials drink less than millennials, they seek out higher-quality products, not just in beer but in most consumer packaged goods (CPG) categories. Non-Millennials Drink at Home Since maximizing value is a factor in non-millennial purchase decisions, consumers are choosing to eat and drink more at home. While foot traffic at most casual dining restaurants continues to decline, many restaurants are experiencing a significant boost in their take-out sales. Gen Xers reported enjoying an average of 3.6 different types of alcohol at home over the previous 3 months, according to IRI. Non-Millennials Seek Variety While dining at home is on the rise, the search for great craft beer still drives consumers to seek variety on a regular basis. According to a recent Nielsen study, non-millennials visit an average of 2.5 breweries near their house (within 2 hours) and 1.6 while travelling a year. They represent 45 percent of local brewery visits and 40 percent of travelling visits. Non-millennials are (slightly) more brand loyal than their younger counterparts, however. 75 percent of millennials said that they at least sometimes “purchase a craft beer brand that [they] have never seen advertising for or heard of,” compared to 68 percent for non-millennials. Overall Craft Beer Stats to Watch Although the popularity of craft beer in general continues to rise, we still have a massive audience of consumers who do not regularly enjoy a fresh, independent craft beer. In fact, only 11 percent of millennials enjoyed a craft beer in the past month. For the older generations, that figure is even lower – 8.6 percent of Gen Xers and 5.7 percent of boomers. Even more concerning is the declining number of adult males between the ages of 21-27 who consider beer their primary alcoholic beverage. In 2006, 65 percent of males listed beer as their go-to drink in the beverage alcohol category. Fast forward to 2016 and that figure has dropped all the way to 43 percent. Overall, beer is increasingly losing share to wine and spirits—especially among millennials—at a concerning rate. But with innovation and positive messaging from our industry, we can again become the alcoholic beverage of choice by giving both millennials and non-millennials beverages that fit their changing needs.
TIME OUT
An accountant, a lawyer and a cowboy were standing side-by-side using the urinal. The accountant finished, zipped up and started washing and literally scrubbing his hands...clear up to his elbows....he used about 20 paper towels before he finished. He turned to the other two men and commented, "I graduated from the University of Michigan and they taught us to be clean." The lawyer finished, zipped up and quickly wet the tips of his fingers, grabbed one paper towel and commented, "I graduated from the University of California and they taught us to be environmentally conscious." The cowboy zipped up and as he was walking out the door said, "I graduated from the University of Texas and they taught us not to piss on our hands."Weekend Dining Feature: Smoked Prime Rib w/ Yorkie. $22.95
Soup & Sandwich Special is $13.95. All hot specials are $16.95, except where noted, & include a serving of soup du jour, house, or Caesar salad.
Soup | Sandwich | Hot Special | Beer Pairing | |
Fri., Aug. 24 | Potato Leek | Smoked Pastrami | Garlic Herb Roast Chicken Breast w/ Market Veggies | Dungarvon Irish Red Ale |
Sat., Aug. 25 | Bushwakker | Breakfast Special | Steak & a Pint. $19.95 (NEW) | |
Sun., Aug. 26 | Bushwakker | Breakfast Special | Steak & a Pint. $19.95 (NEW) | |
Mon., Aug. 27 | Creamy Tomato Basil | Classic Clubhouse | Shrimp Linguini | Summer Wheat |
Tues., Aug. 28 | French Onion | BBQ Chicken Pizza | Mixed Grill | Dungarvon Irish Red Ale |
Wed., Aug. 29 | Cheesy Pepper Pot | Spicy Beef Wrap | Rosemary Garlic Pork Loin | Sodbuster Brown Ale |
Thur., Aug. 30 | Beef Barley | Naan Wrap | Szechuan Chicken | Cheryl’s Blonde Ale |
Fri., Aug. 31 | Curried Sweet Potato | Dagwood Club | Beef Pot Roast | Regina Pale Ale |
Sat., Sept. 1 | Bushwakker | Burger & a Pint. $18.95 | Steak & a Pint. $19.95 (NEW) | |
Sun., Sept. 2 | Bushwakker | Burger & a Pint. $18.95 | Steak & a Pint. $19.95 (NEW) |
We strive to ensure all weekly specials and soups are made available. Product shortages or unforeseen circumstances may result in modification or even substitution of certain featured menu items.